Why is there a setup fee?
The setup fee keeps the monthly price lower while acknowledging the real work in strategy, design, development, migration, and launch.
Pricing
Refresh pricing is built for companies that want a professional website and a team that keeps it useful after launch. Founding client pricing is available for early customers while we build the first public case studies.
Base
Founding client price. Regular $149/mo.
$299 one-time setup
A professional landing page to get your business online fast.
6-month minimum, then month-to-month
Growth
Founding client price. Regular $299/mo.
$199 one-time setup
A full business website with managed lead capture and support.
6-month minimum, then month-to-month
Scale
Founding client price. Regular $599/mo.
No setup fee
A larger managed website with custom integrations and dedicated support.
12-month minimum, then month-to-month
Founding client pricing is available for early clients while we document the first public case studies. Regular monthly prices are shown in the comparison below for transparency.
Compare plans
Questions
The setup fee keeps the monthly price lower while acknowledging the real work in strategy, design, development, migration, and launch.
No. External tools, ad spend, premium licenses, and unusually high AI/API usage are scoped separately so costs stay visible.